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Promotional items are a fun and effective way of getting your business on the map. While it is difficult for many companies to think about giving away a product just to get the name out about their company, it is important to note that it is a highly effective way to gain attention and adoration from a demanding customer base.

There are many different ways in which you can accomplish giving away promotional products. It is important that the products you give away are given away in a creative way. This is because people associate memories with items they wear or use. The more unique you can make the products you are giving away, the more chance you have that they will remember your company name. This is not only because the product will be used. This is also because the product will gain notoriety all of their own. It is not unheard of things which were intended to be merely promotional items to end up being collector's items. Here are a few ideas about how you can make your promotional products more creative:

1) Be Innovative - The more innovative you can be in the design of the promotional products you give away the better. This means think about what your target demographic uses the most and think about a way in which you can improve upon it to make it more useful. This might not be your niche, but if you can create a better mouse pad for those who use a computer every day, they will not mind seeing your logo on it.

2) Give Products as Perks - While many people will hand out promotional products at the drop of a hat, consider investing in some which will be of higher quality. Give these out to special clients or clients which can mean big business for your company. This will help you to not only give away something which will actually be used. You will give away something which has the potential to be displayed prominently on their desk for all their associates to see and recognize.


3) Outdo the Competition - because most companies will give away some kind of promotional products, it is a good idea to make sure yours will stand out. This is important even at the base level. If your competition is giving out pencils, you give out ball point pens. If the competition is giving out screen printed shirts, you give out embroidered polo shirts. Show that your company is willing to invest in advertising. In doing so, you will also make sure that the competition is trying to play catch-up with your company. This will make you look like the brand to be chased.


4) Be Charitable - Every company who gives out free stuff to those in need looks better for having done so. One good idea is to take advantage of things like the school year starting to give away promotional products. Give away logoed backpacks of good quality filled with everything the children will need to start the school year. Make sure as much of the school supplies as possible also have your logo on them. When you give out the products to the children, you will be on the news wearing a company shirt and handing out company branded backpacks. Good media is something you can hardly buy.

How to Make the Best Use of Promotional Items Think through what your audience’s everyday needs are like, and what small item could slip into their routine without much prodding. Don’t get too ambitious: you want to keep costs down, and you also want to make sure your recipients find it familiar enough to incorporate into their daily routine without thinking about it.

Find items that are the most useful and pervasive for your clients day-to-day. If you market to businesses, focus on things that would help around the office: flash drives, coffee mugs, desk decorations, and the like. If you cater to the household consumer, try refrigerator magnets, notepads, or dog toys. Remember, you want it to be something that’s everyday enough to slip right in at home, but unique enough to trigger a thought about where it came from. Once they know it’s there, they know you’re there, and better yet – they know where to find you.

What to Keep in Mind

Although part of the strategy is to spend less than you would on other methods of advertising, try not to go too cheap. People tend to appreciate a bit of craftsmanship or elegance and sometimes it's better to spend a little bit more than you thought, instead of a little bit less than you should. A pen that writes poorly and feels clunky is likely to get tossed in the garbage can, but a good solid one will be kept by your client or prospect engaged for years.

Great promotional items do the following:

Target customers and give them what they need and want.

Are attractive and communicate your brand message.

Are in-line with your brand image.

With over a decade of promotional experience and clients who make up a large part of the “who’s who” list in the Fortune 1000, we can make things easier for you. The process of buying promotional products does not have to be difficult or time consuming.

We want you to know at some point in the past EVERY SINGLE CLIENT was in the exact same position you are in today: They used to work with another promotional company. Unfortunately for one reason or another that other company disappointed them. So they decided to contact us. We Guarantee our orders, we Guarantee our order quality, and we have an additional 5% Free Goods Guarantee. They have all been loyal clients ever since.

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